From the CEO & Founder
The early days of the Internet were alight with the hope that this new technology would be the basis of a new paradigm in how we live, work, cooperate and share – a sort of information-age revolution.
In the intervening 20 plus years the revolutionary light has all but dimmed.
Instead of revolution, all we have is a reinforcement of the status quo and a post-truth, post-fact world, albeit with better technology.
So what went wrong?
The simple answer is that while the Web is now well integrated into the real world, it still lacks the real world control mechanisms that moderate and guide behaviour and which underpin cooperative effort as a basis of civil society.
The consequences are becoming increasingly toxic, ranging from devastating personal abuse to information anarchy currently undermining the very foundations of modern, liberal democracies.
While Trruster is designed to bring real-world controls to the Web through reputation management, our ambitions and goals extend much further.
In short, our goal is to become the trust “clearing house” for all online transactions and interactions, deeply integrated into all online activity.
We intend to achieve this deep integration with the following:
- A new Internet funding model called Web USM to replace advertising, which was never the right model for such a technology and is holding back its development.
- A new funding model for independent journalism to restore trust in the media.
- A new employment sector to tackle technological unemployment. Our goal is to become the world’s largest employer without any actual employees, beyond our company.
The result will be a new way of organizing society we call “coliberalism”, which by democratizing power, finally resolves the age-old problem of the corrupting impact of concentrated power in all its forms.
I invite you to join us in re-igniting the revolutionary light and freeing the Internet to achieve its full promise and potential.