Advertising works on recording and paying for clicks and views.
With the USM, content developers can add a Trruster feedback link to any content or initiative and invite people to give feedback. This creates a direct link (text or button) which can accompany each communication seeking feedback from the public.
For example, a member who reads an article and finds the content valuable and informative will be encouraged to click on the accompanying Trruster Feedback button to record feedback. Positive feedback results in Trruster credits being allocated as follows:
- 0 credits for “very unhappy”, “unhappy”
- 10 credits for “neutral”
- 30 credits for “happy”
- 60 credits “very happy ”
At the end of each month, the total credits accumulated will be used as the basis for sharing revenue subject to maximums and minimums to ensure distribution equity.
The fact that users determine value directly and reward accordingly will result in a powerful form of community moderation as well as directing capital to where it is needed most and can be of greatest value.
The following example illustrates how Trruster Credits are allocated to support freelance content developers as well as distributors.
An article written by single journalist with an image from a photographer would result in a 33% split between the three parties – the distributor and the two contributors (author and photographer).
A report with a distributor and four contributors would result in a 20% split between the five parties involved.
At the end of each month the Trruster Credits are used in the distribution of revenue and all the contributors are paid independently and directly.
One of the key benefits of this approach is how a good article or a great photograph can continue to generate income to the distributor and contributors long after the original was published due to its ongoing availability online.
Importantly, this approach provides the commercial basis for true independent journalism.