The distribution and sharing of CSR revenue will be very similar to how advertising currently funds the media sector.
Advertising works on recording and paying for clicks and views.
The CSR revenue process is very similar. Members can participate by adding a Trruster feedback link to an article they have listed on Trruster and invite people to give feedback.
For example, a member who reads an article and finds the content valuable and informative will be encouraged to click on the accompanying Trruster Feedback button to record feedback.
Positive feedback results in Trruster credits being allocated as follows:
- 0 credits for “very unhappy”, “unhappy”
- 10 credits for “neutral”
- 30 credits for “happy”
- 60 credits “very happy ”
At the end of each month, the total credits accumulated will be used as the basis for sharing revenue.
The fact that users determine value directly and reward accordingly will result in a powerful form of community moderation.
The following example illustrates how Trruster Credits are allocated to support freelance content developers as well as distributors.
An article written by single journalist with an image from a photographer would result in a 33% split between the three parties – the distributor and the two contributors (author and photographer).
A report with a distributor and four contributors would result in a 20% split between the five parties involved.
At the end of each month the Trruster Credits are used in the distribution of revenue and all the contributors are paid independently and directly.
One of the key benefits of this approach is how a good article or a great photograph can continue to generate income to the distributor and contributors long after the original was published due to its ongoing availability online.
Importantly, this approach provides the commercial basis for true independent journalism.