Three reasons why journalism paywalls still don’t work

Date added: October 16, 2019

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Written by Rob Howard and published in Quartz.


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And so goes the frustrating, backward logic of the journalism paywall. It’s the most popular income idea to arise since the newspaper industry was flooded with low-budget competitors, and it seems like the last best hope for profits as Google and Facebook strangle independent advertising sales.

It’s also a fundamentally flawed business model that goes against the best interests of journalists and their readers, and it’s doomed to fail.

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