How the world’s media can end fake news

Fake news is not only resulting in tribalism and extreme partisanship it is also eroding trust in liberal democracies everywhere.

The underlying cause of the problem is online anonymity coupled with technology that enables fake news to spread like wildfire through social media.

The simplest and most effective solution to fake news is to restore the common ground based on analyzable feedback from verified subscribers.

We’ve developed the technology and the concept to tackle fake news using analyzable feedback but lack the second component – verified subscribers.

Media companies that utilize paywalls or voluntary subscription have verified subscribers but don’t have the technology to gather feedback in a structured way that can be analyzed to draw valid conclusions.

We propose to bring these two elements together to end the scourge of fake news by enabling the world's media to offer the solution as a value-added benefit to their current and new subscribers.

How it works

As part of our initial promotional strategy we are offering a free Premium Member account (value US$60 per year) to all current subscribers of quality media outlets as an important value-added benefit.

The Result

The various upcoming democratic elections, including the US presidential election, provide a unique opportunity to restore the common ground based on verified and analyzable feedback.

This will not only address the fake news problem but also restore trust and confidence in the democratic process.

Rebuilding the common ground may prove to be not just one of the most important initiatives of modern times; it is also a unique business opportunity for media outlets to grow their subscriber base.

Exclusive Partnership offer

For media outlets that promote our offer to their subscribers we offer exclusive partnership access to our data for in-depth analysis and reporting on all the key issues, events and progress.

Our media partners will have an alternative to snap polls and polls in general, which are increasingly seen as untrustworthy.

The Next Step

Offering a free Premium Member account to your subscribers is as simple as publishing a special link that your current subscribers can use to claim their free Trruster account.

You can use our link generator to create your unique link and notify your subscribers.

Proactive rather than reactive

It will pay to be proactive with this notification rather than wait till your subscribers demand the link as the project gains momentum.

Worse still you may end up with a lot of irate subscribers who missed out because the limited-time offer had expired.